Healthcare Companies We Work With
Where Healthcare Campaigns Break
Three things go wrong in medical marketing that do not go wrong anywhere else.
Form fills are counted as patients. A practice reports 200 leads and books 40 appointments, because most of the 200 were not candidates for the procedure and nobody was screening at the top of the funnel.
The content is written by someone who has never seen a patient. Google holds medical pages to a higher standard than any other category, and a page with no named clinician behind it does not compete for the searches that matter.
Tracking gets switched off for compliance reasons and never replaced. Protected health information cannot flow into an analytics account, which is true, and it is also the excuse behind most practices having no idea which procedures their marketing produces.
How We Run a Healthcare Campaign
Define the Patient Worth Attracting
Volume is easy in this category and mostly worthless. The campaign starts from procedure economics and candidacy criteria, so the content is built to attract the patients a practice can actually treat and to screen out the ones it cannot.
Build Around Procedures and Conditions Separately
A patient searching a condition is months from booking. A patient searching a procedure by name is close. Both need pages, they need different pages, and the internal linking between them is what moves somebody from one to the other.
Put a Clinician’s Name on the Page
Medical content without a credentialed author competes at a disadvantage that no amount of keyword work fixes. Every page carries a named reviewing clinician and a review date, and the provider bios are built as ranking assets rather than as staff listings.
Rebuild Measurement Inside the Compliance Line
Conversion tracking gets rebuilt to report booked appointments by procedure without any protected health information leaving the practice. Marketing then gets judged on the schedule rather than on form fills.
Get Recommended When a Patient Asks an AI Assistant
Patients now describe symptoms to ChatGPT before they search for a provider, and the models are deliberately conservative about health. The GEO work builds the credentialed content and third-party corroboration those models require before they will name a practice at all.
Healthcare is roughly a fifth of our client base, across elective procedures, urgent care networks, specialty practices and telehealth.
SEO Services builds the campaign around procedure economics rather than lead volume, puts a named clinician behind every clinical claim, and rebuilds attribution so a practice can see which procedures its marketing fills. Search is the only channel SEO Services works in, organic and AI together, so nothing gets handed between two teams with different numbers.
Healthcare Results
Four medical campaigns, measured in booked appointments and patient volume rather than traffic.
An elective practice with no organic lead generation at all. A procedure-led strategy reached 100-plus leads a month inside roughly eight months, which paid for two more locations and three more providers.
Read the case study →A network competing for immediate-need local searches across several markets. Local SEO and Google Business Profile work across every location carried the network to that number in a single month.
Read the case study →A single-provider practice needed a predictable flow of new patients. Foundational SEO built around the specialty and the catchment area took weekly intakes to 10 to 16, peaking at 22.
Read the case study →The provider needed proof that organic search could carry the booking channel on its own. A search and Search Console growth program delivered 65 booked appointments in June 2026.
Read the case study →The Practices We Build Campaigns For
Elective and aesthetic, where the patient is choosing rather than referred and the decision is financial
Urgent care and multi-location networks, where immediate need meets the map pack
Specialty practices, where the referring physician and the patient both search
Behavioral and mental health, where the search is private and the wording is careful
Dental and orthodontic, where the treatment plan is the sale rather than the visit
Telehealth and direct-to-consumer, competing nationally rather than locally
What Is Included in a Healthcare Campaign
Procedure and condition mapping tied to what each treatment is worth to the practice
Clinician review on every clinical page, with named authorship and review dates
Compliance-safe conversion tracking, reporting booked appointments by procedure
Google Business Profile and reviews across every location
Five senior people on your account, each with five to ten years in search behind them
Reporting on booked appointments, with targets at 3, 6, 9 and 12 months
Key Things to Know About Healthcare Search
Someone typing a symptom is gathering information, and someone typing a procedure name has usually decided. Practices that build only for the second miss the patient months before a competitor reaches them, and practices that build only for the first fill the site with traffic that never books.
Google applies stricter standards to pages that can affect health or money. A clinical page with a named, credentialed reviewer and a visible review date competes on a different footing from the same page published anonymously.
Models are cautious on medical questions and lean hard on sources they consider authoritative. A practice gets recommended when credentialed content on its own site is backed by consistent information across directories, review platforms and third-party medical sources.
For any condition where the patient needs help today, the three local results carry most of the clicks, and review volume and recency drive that ranking more than anything on the website does.
Frequently Asked Questions
What does a healthcare campaign cost, and when does it pay back?
Quoted on the first call, after we have seen the practice and its market. For scale, the hair restoration practice above went from no organic leads to more than 100 a month, which funded two additional locations. Procedure value and your local competition decide where a practice lands.
How long before the schedule fills?
Patient leads usually start arriving in months two to three. Elective procedures with a longer consideration window take nearer six. The compounding gains land between months six and twelve, and targets are set at three, six, nine and twelve months.
Can you work inside HIPAA?
Yes, and rebuilding measurement to sit inside that line is part of the engagement. No protected health information goes into an analytics platform. Reporting is at the procedure and appointment level, which is what a practice owner wants anyway.
We tried a healthcare marketing agency before and got leads that were not candidates. What changes?
That is the most common failure in this category, and it comes from optimizing for lead count. The campaign is built from candidacy criteria, so the content screens before the form does, and the number reported back is booked appointments rather than form fills.
Do we need a clinician’s time for this?
Some, and less than expected. Roughly thirty minutes a month for review, plus sign-off on clinical claims. The writing and the sourcing are ours; the medical accountability stays with the practice, which is where it belongs.
Do you work with competing practices?
Not in the same market. Where two practices would compete for the same procedures in the same market, we take one.
We are the wrong fit for a practice that needs a full schedule this quarter, for one shopping on fee alone, or for one that cannot free any clinician time for review.
Book a demo
We will go through which procedures are winnable in your market, what each one could realistically produce, and how long it takes. You will see live dashboards from medical campaigns running now. If your market or your treatment capacity will not carry this, we tell you on the call rather than after you sign.
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